Modes of Internet Use

At the 10th General Online Research (GOR) Conference in Hamburg I presented the results of our research project on modes of internet use that  my colleagues Monika Suckfüll, Michael Scharkow and I were conducting.

Motives for internet use raise the questions: WHY do I go online? Which needs do I try to satisfy? Modes of internet use raise the questions: HOW do I go about the internet? Is it possible to identify certain overall strategies that users adopt across different online content? An exact observation of the HOW of internet use allows conclusions about the design of websites and could serve as a supplement to classic user segments.

Here you find the Poster: poster_MIU

Here you find the Abstract: Modes of Internet Use_Suckfuell_Schwerd_Scharkow.doc