Adjusting the company strategy and clearing the vision should be key to every company seeking to sail on the waves of constant change. For sure when your a player in the innovation business yourself. A convincing mission statement and values that are vividly lived in the company are important factors for attracting great people who want to be part of the mission.
I recently run a workshop with the executive board of a very successful company for user experience innovation. We used this workshop to bring new people on board, go deep on company purpose, values as well as mission and vision.
My super special colleague did a great job to keep everyone pretty relaxed ;O)